Kamran Jawaid | The post is the unedited copy of the feature published in DAWN’s ICON on 16th April 2017, which can be read here with jpegs of the print copy at the end.
Studio logos that appear in movie titles may feel rudimentary, but they tell a story of their own. Take, for example, The Great Wall – a monster-movie starring Matt Damon set in the past when the world had yet to discover gun-powder.
Before the first frame fades-in we see four logos: Le Vision, Legendary East, Atlas Entertainment and the China Film Group. Three out of these four film companies are Chinese – and their partnership makes The Great Wall one of the most evident, big budget Hollywood-China co-productions in the last few years.