Feature | The Big Screen Crunch – Yalghaar and Mehrunisa V Lub U vs. Everyone Else

The Big Screen Crunch

Kamran Jawaid  |  This is the unedited original copy of the feature published in Mag the Weekly with the title on the 17th of June 2017 and can be read here. The print copy is attached at the end of the post.

To re-purpose Charles Dicken’s opening line from A Tale of Two Cities: “It is the best of Eid; it is the meekest of Eid. It is the Eid of predictability; it is the Eid of challenges”.

This Eid-ul-Fitr seems to be unremarkable for cinema, with one or two exceptions. Yalghaar and Mehrunisa V Lub U are front runners in a cramped release schedule of primarily Hollywood releases – Transformer: The Last Knight, Pirates of the Caribbean: Dead Men Tell No Tales, Despicable Me 3 and carry over titles The Mummy – and maybe – Wonder Woman.

Some of these titles are already hampered by Ramazan where audience turn out is generally very low. The other cause are international release dates that happen during or at Eid and piracy.

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